About Us
What makes 1st Resource unique as a market intelligence and research firm is that our analysts come from strong operating backgrounds - we understand the need for research to be actionable. Our focus is on delivering lean and mean, fact-based solutions to support business decisions. We appreciate that our clients regard us as trusted advisors and take that responsibility seriously.
Our Commitment
We recognize you are firmly committed to the success and growth of your business. Our commitment is to mirror that as we provide the most accurate, insightful, and actionable market facts in support of your initiatives.
We strive to deliver:
�?Appropriate research techniques.
�?A level of effort that exceeds expectations.
�?Proactive communication with our clients.
�?Anticipation of your needs, rather than a reaction to them.
Meet Our Team
Stu Perlmeter - Principal and FounderStu brings 30 years of marketing and research experience to 1st Resource, which he founded in 1996. Stu's primary expertise is in interpreting how research can best serve management's need to find clear answers to essential business questions being considered. Prior to launching 1st Resource, Stu held senior marketing and sales positions in several industries,. He previously served as Director of Biomedical Communications at the University of Colorado Health Sciences Center. Stu earned an MBA from the University of Colorado, and a BS in Psychology from the University of Texas. Stu is a member of the Denver Advisory Board, and is a Trustee and Board Member or the Bonfils Blood Center Foundation, where he chairs the Marketing Committee.
Deb Stumpf - Project ManagerDeb has over 25 years of management experience in disciplines that include operations, marketing, human resources and business ownership. In addition, she has 10 years of experience in market research performing competitive analysis/qualitative research involving in-depth interviewing and summary analysis reporting. Deb’s unique background ensures that 1stt Resource customers�?needs are the focus from proposal to project deliverables. She earned a BA in Psychology from the University of Colorado at Denver.
Patricia B. Sikora, Ph.D. - Senior AnalystPat offers clients over 25 years of experience in secondary, qualitative and quantitative research, with particular expertise in customer loyalty, employee attitudes and wellbeing, as well as corporate culture and identity. Along with her deep corporate experience, Pat has coauthored numerous peer-reviewed articles and has presented to the Academy of Management, National Institute of Health’s Work and Stress Conference, and the International Association of Business & Management Conference among others. She earned a BS in Biology from Carroll College, MS in Urban Affairs from the University of Wisconsin-Milwaukee and a Ph.D. in Social Psychology from the University of Colorado-Boulder where she was awarded the Albert Heyer Award for research in Applied and Organizational Psychology.
Bruce Stouffer - Senior AnalystBruce has over 25 years of sales, channel and marketing management experience in technology-driven industries. Bruce’s primary expertise is in identifying market needs and developing and implementing programs to profitably exploit these opportunities. Bruce has held numerous senior executive level sales and marketing positions at companies in the software, hardware and consulting businesses. He earned a BS in Economics from Cornell University and an MBA from the University of Michigan. Bruce has taught Marketing and Sales Management courses at the university level and serves on the board of directors for several companies and non-profit organizations.
Pamela Rogers - Qualitative Research SpecialistPamela has perfected the use of traditional and non-traditional qualitative methods in order to assist in consumer, Business-to-Business and healthcare decision-making. These methods include focus groups, mini-groups, in-depth interviews (in-person and telephone), online bulletin boards and interviews, and in-home immersions. Pamela has conducted over 2,500 focus groups and 15,000 interviews among a diverse array of respondents. Her extensive marketing and advertising background at Walker Research (Indianapolis), FCB Advertising (Chicago), DDB Needham (New York) and Wells Rich Greene (New York) provides the foundation for her insight into what makes customers tick. She has a BA in Psychology and an MBA from Indiana University. Her marketing research articles have appeared in Marketing News and Quirk’s Marketing Research Review.
Paul Houston - Senior Competitive AnalystPaul is a highly skilled primary researcher and analyst. He has specialized expertise in human resource issues and executive recruiting and works across a broad range of industries. His expertise includes management consulting services in the field of business research and analysis and talent acquisition. Paul was awarded a BS from the United States Naval Academy and an MBA from the Daniels College of Business at the University of Denver.
Jennifer Frederickson - Senior Quantitative AnalystJennifer has over 10 years of experience in marketing and research. She has worked with top Fortune 50 clients across a variety of industries including food and beverage, health and fitness, automotive, airline and technology. Her focus is primarily on creating custom quantitative research, as well as secondary data mining and qualitative research. Her work provides clients the insights needed to make strategic business decisions around market sizing and trends, consumer segmentation and targeting, messaging/advertising and product development. Jennifer earned an MS in Marketing Research from the exclusive MSMR program at the University of Texas at Arlington in 2006 and a BB in Marketing from Texas A&M University in 2000.
Carol Kauder �?Qualitative Research SpecialistCarol Kauder works with corporations and agencies to infuse the voice of customers into branding and innovation strategy. She combines skills honed as the Director of Insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Her Business to Business and Business to Customer experience spans across industries, including technology, consumer packaged goods, pharmaceutical, automotive, financial and outdoor sports. She has worked on some of the world’s best-known consumer brands, including Intel, Frito-Lay and Unilever, as well as forward-thinking outdoor sports companies such as the Cannondale Sports Group, Quiksilver and Outdoor Research. Carol has an MS in Journalism and spent seven years working in print and public radio reporting before crossing over to market research in 2001. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action.
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